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Hi, I’m a Product Designer currently working at LiveScore Group in London, where I’m helping build experiences that drive user retention and engagement on the scores and media platform.


My journey into Product Design began 8 years ago. While pursuing a Bachelor’s degree in Computer Science, I realised I was more drawn to the philosophy of UX design. I was fascinated by the way UX blends creativity, problem-solving, and empathy. So, when the opportunity to start a career in product design came along, I didn’t think twice—and I’ve never looked back.


I’ve worked across a diverse range of B2B and B2C products for startups, mid-sized companies, and large enterprises. From conducting user research and mapping strategies to prototyping, testing, and crafting beautifully designed solutions, I’ve developed a strong end-to-end design process.


After over 4 years of designing products across industries, I pursued my Master’s in UX Design & Advanced Technologies (AI,MR,VR) from Loughborough University. Combined with my background in Computer Science gives me a unique edge—I understand how products are built and collaborate seamlessly with engineers and managers.


I bring creative design thinking, backed by research and data, to simplify challenges and deliver designs that drive engagement and retention. For me, good design is about balancing user needs with business goals to create products that people trust, use, and love.

Hi, I’m a Product Designer currently working at LiveScore Group in London, where I’m helping build experiences that drive user retention and engagement on the scores and media platform. My journey into Product Design began 7 years ago. While pursuing a Bachelor’s degree in Computer Science, I realised I was more drawn to the philosophy of UX design. I was fascinated by the way UX blends creativity, problem-solving, and empathy. So, when the opportunity to start a career in product design came along, I didn’t think twice—and I’ve never looked back. I’ve worked across a diverse range of B2B and B2C products for startups, mid-sized companies, and large enterprises. From conducting user research and mapping strategies to prototyping, testing, and crafting beautifully designed solutions, I’ve developed a strong end-to-end design process. After over 4 years of designing products across industries, I pursued my Master’s in UX Design & Advanced Technologies (AI,MR,VR) from Loughborough University. Combined with my background in Computer Science gives me a unique edge—I understand how products are built and collaborate seamlessly with engineers and managers. I bring creative design thinking, backed by research and data, to simplify challenges and deliver designs that drive engagement and retention. For me, good design is about balancing user needs with business goals to create products that people trust, use, and love.

Experience

Liberty Blume

London, United Kingdom

Senior Manager, Product Design

May 2025 - Present

ACHIEVEMENTS

  • Improved new users’ 7+ day retention through enhanced engagement by 9% across UK, Ireland and Netherlands.

  • Delivered designs for personalisation data modal that suggested sports teams for favouriting based on user activity. The experience increased team favouriting by 7%.

  • Improved onboarding experience which reduced the drop off of users during onboarding.

  • Increased user engagement on the platform during weekdays when traffic is usually low because of lack of football matches.

  • Crafted an improved and revamped experience for football player pages that uplifted their user traffic.

  • Created scalable LiveScore Design System to improve consistency, accessibility and design language across the products.

MY ROLE

  • Leading the foundation of the Product Design function. Defining UX/UI guidelines and shaping design systems to bring consistency across a growing suite of digital products.

  • Working closely with product, engineering, and leadership to align design with business goals and product strategy.

  • Creating scalable design processes and documentation to support consistency as the company evolves into a more design-led, tech-enabled SaaS business.

  • Driving product discovery and UX strategy for key products, with a focus on improving usability and elevating the overall customer experience.

  • Contributing to create a stronger, more cohesive design culture across the company.

LiveScore Group (B2C)

London, United Kingdom

Product Designer

October 2023 - Present

ACHIEVEMENTS

  • Improved new users’ 7+ day retention through enhanced engagement by 9% across UK, Ireland and Netherlands.

  • Delivered designs for personalisation data modal that suggested sports teams for favouriting based on user activity. The experience increased team favouriting by 7%.

  • Improved onboarding experience which reduced the drop off of users during onboarding.

  • Increased user engagement on the platform during weekdays when traffic is usually low because of lack of football matches.

  • Crafted an improved and revamped experience for football player pages that uplifted their user traffic.

  • Created scalable LiveScore Design System to improve consistency, accessibility and design language across the products.

MY ROLE

  • Crafting engaging user experiences backed with research and usability testing to drive retention and content experience on the LiveScore app.

  • Identifying opportunities by conducting user research and user testing on product features and referencing Amplitude data to understand user’s engagement.

  • Planning research and working with research team for gathering insights.

  • Creating design strategy, defining and testing user flows, customer journey, and low-fidelity wireframes.

  • Running UX workshops for mapping business needs and user values.

  • Managed end-to-end design processes, from identifying opportunities to prototyping visual designs and testing at usertesting.com.

  • Facilitated smooth design hand-off to developers using Figma, ensuring design fidelity through regular collaboration.

FitnessGenes (B2C-Start up)

London, United Kingdom

Product Designer

July 2022 - September 2023

MY ROLE

  • Worked as a sole designer in the startup and led the Product Design for web & mobile and established core design process. Executed design strategies and crafted end-to-end process from collecting requirements to prototyping visual design for products and communication experience of users.

  • Executed a solution for delivering personalised health data & actionable recommendations to the users’ by assessing their needs.

  • Optimised products by aligning them with UX design best practices which resulted in better usability of the products.

  • Defined workflows, customer journey, and low-fidelity wireframes as part of the establishing design practice, ensuring efficiency.

  • Ideated complex workflows with scientific information and built a personalised health platform for customers.

  • Created a basic design system that can aid in revamping the FitnessGenes products.

Quovantis Technologies (Now Emids)

India

Senior Product Designer

October 2020 - August 2021

UI/UX Designer

January 2017 - September 2020

MY ROLE

Crafted some amazing 0 to 1 data-driven web & mobile based B2B & B2C products which involved problem solving and data representation for some big & mid-size enterprises and startups. Led the designs for one of the Big 4’s for over 3 years.

  • Organised kick-off meetings and gathering requirements. Led the Design Lifecycle for multiple products across various domains such as healthcare, education, data management, documents management, data privacy, machine learning and automation.

  • Collaborated with a cross-functional team of project managers, & engineers to scale up & build various products in fast paced environment.

  • Defined UX by conducting interviews, brainstorming sessions, creating personas, workflows, functionality matrix, and low-fidelity wireframes.

  • Crafted responsive designs (UI) and conducted usability testing which led to improvements in usability and design.

  • Mentored and managed team members.

Education

MSc. User Experience Design

Loughborough University

Loughborough, United Kingdom

  • Gained expertise in user experience design, usability, design research, advanced technologies (Al, AR & VR), and innovation.

  • Conducted Usability Testing: Ran heuristic evaluation, performance matrix, SUS scores and statistical analysis to understand the significant different between usability of the product design.

  • Conducted research and development of user experience using advanced technologies (AI, AR, VR) for an in-store shopping experience.

  • Conducted my Major UX Research project on understanding communication of Sound Quality virtually and identified the most efficient User Experience to communicate it. Received a "Distinction" grade for the project.

B.Eng Computer Science Engineering

Manav Rachna International University

India

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